Strategy
NovoGen offers whole-body low-level laser therapy via an infrared light bed. As a new business launch in a fresh market, NovoGen wanted to gain traction quickly and deter any competition.
Branding
The logo brief was to communicate power, light energy and mitochondrial healing capability, but not in a medical sense. The bed itself glows red when in use, so it made sense to use a deep red with some rich charcoal for contrast and to establish trust around relatively new technology.
Copywriting
The client was sensibly cautious about making medical claims, but still wanted to demonstrate the benefits to mitochondrial health in a way that anyone can understand.
Testimonial
“We’ve worked with Blue Bay since 2012, starting with one brand and one practice that grew into a portfolio of five brands over three practices. Strong branding has been the foundation of our continued growth. Anita provides the initial brand communication package, and we are fairly self-sufficient thereafter, coming back for new campaigns or copywriting as needed.”
Trehan Stenton, Marketing & Business Development Manager, OHW Group
Deliverables
➔ Art Direction
➔ Design
➔ Research and copywriting
➔ Signage
➔ Marketing Material