Strategy
Impulse was a team of specialists that was assembled to provide coal seam gas producers with a complete water treatment solution. The product offer was—and was positioned as—an environmental solution to an unpleasant issue of CSG wastewater.
Branding
The concept for the brand identity was based on the unique 3-stage closed loop process offered by the company. We were aiming for simplicity, to promote a simple solution to a complex problem.
Marketing
The challenge was to turn technical engineering content about mechanical vapour compression brine concentrator technology into palatable marketing documents. We're generally supplied with the bare bones, and it's up to us to interview or research the rest.
Deliverables
➔ Art direction
➔ Strategy
➔ Brand identity
➔ Copywriting
➔ Website design
➔ Turnkey brand management
➔ Strategy
➔ Brand identity
➔ Copywriting
➔ Website design
➔ Turnkey brand management