The Brand Engineers

Strategy

As Foodmach's brand agency, we use a 360° approach to brand management with a well-defined brand strategy at the core. Every touch point with Foodmach's target market is an opportunity to drive the business closer to its vision: to give production managers more speed and control than ever before.

Design

When we took over brand management, the brand was tired and outdated. Through a structured process, we worked with the team to reposition the brand, refresh the brand aesthetics, rebuild the website, structure the product and service offerings, and develop market positioning for each. A full suite of marketing collateral is constantly being developed or redeveloped as technology changes.

Copywriting

The Brand Engineers handle almost all outgoing communication from Foodmach to its target market. Since we took on the role in 2017, reshaping the brand has required extensive internal and external stakeholder engagement. Our scope of work includes research, writing media articles and blogs, internal newsletters and internal culture presentations, ESG program development, writing and submitting award entries, and all marketing, advertising and PR.

Foodmach designs and manufactures or supplies a complex range of equipment—literally hundreds of high-value products, services and technology partner ranges—that require content creation and exposure. The challenge has been condensing the range into a single cohesive message.

Testimonial

"Anita's strength is in her ability to understand our industry and tailor a message to meet the market. Her range of personal skills is unique: Research, copywriting, design, web development, electronic direct mail and digital media production. She writes newsletters, develops PowerPoint presentations, formats proposals and ensures that everything branded with a Foodmach logo is consistent with our brand personality and positioning."

Phil Biggs, Sales & Strategy Director, Foodmach